Landing a news story is more than chance, it’s a lot of hard work to build relationships with reporters, writing an inciting pitch and following up to secure the story. Learn about how to build a better media list, pitch like a pro, and build lasting relationships with the right reporters.
Meet Mary Alice Holley – Speaker at Create Good 2016, 2017 & 2018

Mary Alice joined The Conservation Trust for North Carolina in December 2016 as the Communications and Marketing Director. Before joining CTNC, she was the Media Relations Director for BC/DC Ideas leading promotional campaigns for numerous conservation clients including Audubon North Carolina and the North Carolina Coastal Federation. Mary Alice holds a B.A. degree in Mass Communications and Rhetorical Writing from the University of Tennessee at Chattanooga. In her spare time, Mary Alice enjoys hiking with her dog, Hazel, and exploring North Carolina’s hidden treasures from her kayak.